CASE STUDY:
Rupert Till

RUPERT TILL HAS CREATED WIRE SCULPTURES FOR TWENTY YEARS AND BUILT AN ENVIABLE PORTFOLIO OF OVER 760 COMMISSIONS WORLDWIDE

Originally working in wire netting and galvanized steel wire, Rupert now works uniquely in bronze and copper wire. In 2012, he won The British Sporting Art Trust Prize for Sculpture by the Society of Equestrian Artists. He also exhibits regularly at the RHS Chelsea Flower Show. Here’s how Jarvis & Hudson helped Rupert promote a unique piece of work.

SERVICE OVERVIEW:
Copywriting • Styling for Photoshoots • Photography • Social Media Management • Press Releases

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Rupert Till sought out our expertise to help promote his unique work in the lead up to the Chelsea Flower Show. We commissioned a photographer and sourced a farm location in the Cotswolds to photograph his wire chicken sculptures in a rural setting with real baby lambs. We then distributed a press release to journalists and our editorial contacts in the Home sector.
For the Chelsea Flower Show, Rupert recreated a scene from Beatrix Potter’s Peter Rabbit with a life size Mr McGregor standing on a pitch-fork in a garden. We then photographed the structure, which was made entirely from recycled wire. After the exhibition, we distributed press releases and photographs to create post-event interest in his sculptures and drive traffic to his new website.