Jane Spencer Chuchill
SUCCESSFULLY LAUNCHING A NEW CARPET RANGE, ‘THE PIMLICO COLLECTION’, FOR RENOWNED INTERIOR GURU JANE SPENCER CHURCHILL IN A FIERCELY COMPETITIVE MARKET
Jarvis & Hudson’s brief for ‘The Pimlico Collection’ was to get onto interior design influencers’ ‘wish-lists’ in print and online. We worked tirelessly to target glossy magazines and online interior forums. It was the key to making sure ‘The Pimlico Collection” was top of mind when interior and flooring content was being produced and shoots were being styled.
Copywriting for Brochures & Website • Styling for Photoshoots • Photography • Brand Design • Press Releases • Website Management • Competitions • Media Buying • Event Organising • Crisis Management
A comprehensive consumer and trade media relations campaign included press trips to interior exhibitions such as Decorex International. These gained case study features for several carpet stockists (e.g. Capitol Carpets of Chelsea in Notting Hill).
We also arranged photoshoots for new installations. And we submitted articles and images to interiors industry media including glossy magazines and national newspapers. The result? Widespread coverage for the new range across all online and printed media.
Our proactive and reactive press office worked seamlessly with Jane Churchill’s other marketing activity. We targeted editors, freelance journalists, stylists, and bloggers with relevant information, high quality photography, and product loans. This ensured that the company maximised exposure across a broad spectrum of consumer media.
“Vicki Rowntree was extremely nice to work with, very professional and I could not have been happier with the job that she did.”
Lady Jane Churchill, Interior Designer