CASE STUDY:
EMMAUS

EMMAUS SUPPORTS PEOPLE WITH MEANINGFUL WORK AND STABLE HOMES AS THEY WORK THEIR WAY OUT OF HOMELESSNESS

Jarvis & Hudson worked with Emmaus to help organise two large charity events that built awareness and communicated the charity’s key messages. The relationship began in June 2013. Emmaus commissioned us to communicate their ethos and key messages with engaging visual and PR communication for an inaugural dinner event. The dinner, hosted by Emmaus patron Terry Waite, was at Cheltenham’s Pittville Pump Room.

SERVICE OVERVIEW:
Styling for Photoshoots • Photography • Social Media Management • Press Releases • Media Buying • Event Organising • Crisis Management

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Our main objective was to change attitudes to homeless people by sharing stories of Emmaus companions with an audience of influential people and stakeholders. Our responsibilities included concept initiation and development, written content, and design and production of all printed material. This included invitations, banners, graphics, menus, and signage.
 
With the aim of communicating the inspirational Emmaus story, and their focus on solidarity, helping others and bringing about real change, we highlighted key messages in huge speech bubbles suspended from the dining room ceiling. By doing this we effectively communicated the Emmaus story to all attendees in an engaging and compelling way.

 
Jarvis & Hudson worked with an inspired local photographer to produce compelling new images specifically for the event; these were used in all visual communication. We were also responsible for approaching local Cotswold businesses to raise funds to provide the goody bags given to all event attendees. We also sourced the gifts for the bags, which included message tags highlighting key messages, as well as collating the bags before the event. As a result of the inaugural dinner’s success, Vicki Rowntree and her partner were invited to join the Emmaus External Affairs Committee.

In December 2014, Jarvis & Hudson organised ‘The Big Walk Home’ to further boost the charity’s profile and raise money for homeless people at Christmas. Using furniture and interior accessories sold in Emmaus shops, we designed a cosy lounge installation, complete with an ‘illustrated’ fireplace and a real Christmas tree!

 
The lounge was set up in Cheltenham High Street on the Sunday before Christmas and served as a backdrop and meeting place for the charity walk. We encouraged the public to stop for homemade cake and a drink, and learn more about the charity in return for a small donation. We also handed out leaflets and collected donations during the walk. The successful event ended with a church choir singing Christmas hymns on the High Street.

 
We raised £1400 on the day. This was used to buy Christmas gifts for 110 people who were either homeless or living in temporary accommodation. The gifts were distributed at the annual Kings Table Christmas Dinner held at Cheltenham’s Holy Trinity Church. (Holy Trinity serves a twice-weekly two-course meal to people who are homeless, marginalised or living in temporary accommodation.) This event was one of the most rewarding projects we’ve worked on.

 
www.emmaus.org.uk/gloucestershire