CASE STUDY:
Capitol Carpets of Chelsea

CAPITOL CARPETS, WITH A FLAGSHIP SHOWROOM IN NOTTING HILL, HAS BEEN AT THE LUXURY END OF SOFT FLOORING FOR YEARS. THEY’VE EARNED AN INTERNATIONAL REPUTATION FOR CARPETING SOME OF THE WORLD’S MOST BEAUTIFUL HOMES

Jarvis & Hudson was first appointed to oversee the rebrand of this prestigious company. We then embarked on a three-year campaign to develop brand communications to give a clear, consistent message delivered through strong written content and high-end installation photography.

SERVICE OVERVIEW:
Branding • Copywriting • Styling for Photoshoots • Photography • Social Media Management • Press Releases

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Working with our sister company, design and photography agency Whistle & Taylor, we project managed a complete overhaul of the company image. The work included a new signature style logo, written brochure content, leaflets, POS, exhibition stands, press releases, advertising campaigns and much more.
To increase brand awareness, drive traffic to the website and increase sales, we distributed interesting, industry-relevant press releases and installation photography for new flooring products to key interior editors and journalists.
 
For five years, we’ve also supported Capitol Carpets at Decorex International, producing exhibition material, stand design, press packs and exhibition-related press releases.